New Balance

    New Balance, a brand rooted in heritage and innovation, traces its origins back to 1906 when William J. Riley founded it in Boston, Massachusetts. Initially known for arch supports and orthopedic footwear, New Balance expanded its offerings to include athletic shoes in the 1960s. Since then, the brand has been synonymous with quality craftsmanship, performance-driven designs, and a commitment to producing footwear that caters to a variety of needs and lifestyles.